广告 and 营销传播 (AMC) is an interdisciplinary major designed to prepare students for careers in advertising, 市场营销, 平面设计, 媒体销售. Graduates of this program are skilled in communicating in various media and contexts; have a working knowledge of the basic principles and capabilities of design; have a broad understanding of contemporary 市场营销 theory 和业务 practices; and gain skills using industry-standard software for 平面设计. Students have gone on to graduate studies in design, 摄影, 和业务, and have started careers in advertising, 市场营销, 平面设计, 摄影, 公共关系.
Students will gain a thorough understanding of the advertising and 营销传播 field, including a firm foundation in the application of visual and textual thinking in actual projects and presentations, as well as a broad understanding of the content and principles of business, 沟通, 以及平面设计. Students are encouraged to double major in AMC and studio art, 工商管理, 或通信.
The capstone class in the AMC major provides students with a real-world experience running their own ad agency. 团队合作, students partner with local start-ups and nonprofits to develop a 市场营销 plan with supporting graphics and 市场营销 materials. Students have found this experience to be challenging and a vital component in their career preparation.
Students majoring in AMC have interned with the Atlanta Governor's Program, 美国有线电视新闻网, 红十字会, 樱花节, local television and radio stations, 广告公司, 以及各种律师事务所, 医院, 学校, 和业务es in Atlanta and in the surrounding Macon community.
AMC 396: Special Topics in 广告 & 营销传播.
To provide an opportunity for exploration of a topic not offered as part of the established curriculum. 专题考试, 问题, or issues that seem particularly relevant to student needs and interests.
AMC 451: Directed Independent Study.
To provide the student with the opportunity for independent study, 在严密监督下, of significant topics in accounting selected in consultation with the instructor.
AMC 452/199:实地研究.
To provide the student with intensive, specialized work experience in the area of advertising & 营销传播. Observation and participation in the work of accounting professionals.
AMC 470: Senior Project/Integrative Experience in 广告 & 营销传播.
The students will work as a team in the development of a 市场营销 project. A real business or organization is secured as a client for the team. 整个学期, the students meet and work with the client periodically as they develop the project independently and as group. 在学期结束时, the students make a formal presentation to the client as in a business setting.
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